New Study Finds Hispanic Population Growing Increasingly Affluent
As the Hispanic population continues to grow, new data finds that the number of affluent Hispanics is increasing. According to the report by Packaged Facts, the amount of wealthy Hispanic households...
View ArticlePew Research Explains Nation’s Highest Work Force Growth
According to new information by the Bureau of Labor Statistics, Hispanics will account for 74% of the growth in the nation’s labor force from 2010 to 2020. Hispanic share of work force growth has...
View ArticleDenny’s Launches First National Campaign for Hispanics
Partnering with Cesar Millan, Star of National Geographic WILD's 'Dog Whisperer with Cesar Millan,' Denny’s is launching a comedic video campaign targeted at its Hispanic customers.
View ArticleLatest American Pulse Survey Shows Hispanics Use Social Media Most
Hispanics are the most frequent users of social media sites, reveals the latest study from BIGInsight's American Pulse series. The study looked at six different social networking sites, and Latinos...
View ArticleAcculturated Latinas are Significantly Outspending the General Market
A study released by Latina Insights reveals that acculturated Latinas have a strong level of consumer confidence, outspending the general market by shopping both in-store and online.
View ArticleIs a “multicultural segment” a future possibility for Marketers?
The Sensis Agency reflected on the common multicultural marketer's question: “Do the consumers we collectively work to reach act, think or behave similarly?”
View ArticleToyota Prius v sponsors new blog on Yahoo! En Espanol
“Vida Ecologica,” sponsored by Toyota Prius v, is the new blog hosted on Yahoo! En Español Canal Mujer that has tips on how to live a more environmentally conscious lifestyle.
View ArticleLa Nación Buys impreMedia
After reaching an agreement, US Hispanic Media Inc. (USHM), a subsidiary of S.A. La Nación, is now the strategic and controlling shareholder of impreMedia.
View ArticleTargeting Hispanics correlates with Overall Revenue Growth for CPG Companies
A study commissioned by the Association of Hispanic Advertising Agencies and performed by Santiago Solutions Group finds that CPG companies that allocate more marketing resources to target Hispanics is...
View ArticleQuick Service Restaurants Show Business Expansion by Addressing Hispanic Needs
Univision QSR Landscape released a study that examines how quick service restaurants (QSRs) can grow their businesses by better addressing the needs and wants of the Hispanic community.
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